What you will be able to do
- Plan and run a small online campaign
- open and manage an online shop
- use analytics
- handle orders, delivery and customer service
Syllabus
- 1 Customers and offers
- 2 Branding
- 3 Social media marketing
- 4 WhatsApp Business and messaging
- 5 Online shop set-up
- 6 Payments and delivery
- 7 SEO and search basics
- 8 Ads and budgets
- 9 Analytics
- 10 Campaign results presentation
Hands-on practical activities
- Set up a live shop for a real product
- run a US$5 campaign
- process mock and real orders
- write customer service scripts
- analyse campaign data
Resources and equipment
Laptops or phones, social accounts, free shop platform or the Zambesi sample shop, product photos, analytics access
🔋 No power? Off-grid option
Content created offline and published on connected days; paper order books for field practice
Career direction
Digital marketer, e-commerce manager, social media manager, online seller, customer support agent
Why it matters in the market
Online selling, social commerce and digital advertising roles are among the most visible new job types for young people
Assessment
Campaign report and shop quality review
Progression
From EX3 and TR2 foundation route; leads to MK3 Digital Marketing and Content